Monday, August 18, 2008

McBudmart

I love the Olympics - it's fascinating to hear people's stories from around the world. Stories of people who have come from nothing, believed in themselves, conquered physical and emotional obstacles that stop most people dead in their tracks, and somehow make it to the pinnacle of their athletic careers: the 2008 Olympics in Beijing.

It only makes sense that the corporate TV sponsors of the 2008 Olympics would be ones that also foster the great image of excellence, integrity, commitment, athleticism.

I'm confident that when you think Excellence, your first association would be Walmart!


I'm convinced that you would immediately associate Athleticism with McDonald's!


And, of course, who wouldn't immediately hear the word Integrity and want to scream Budweiser!


So, how do these three companies become the primary sponsors on NBC for the 2008 Olympics?

I have no clue either.

Apparently, Budweiser has been doing it for a while.

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